:root {
  color-scheme: light;
  --ink: #17212b;
  --muted: #64748b;
  --line: #dbe4ec;
  --white: #ffffff;
  --green: #087f6f;
  --green-soft: #ddf5ef;
  --blue: #2457a6;
  --blue-soft: #e4eefc;
  --rose: #b94362;
  --rose-soft: #ffe5ed;
  --gold: #b97812;
  --gold-soft: #fff0c9;
  --charcoal: #20303b;
  --shadow: 0 20px 48px rgba(24, 38, 52, 0.14);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", "Hiragino Sans", "Hiragino Kaku Gothic ProN", Meiryo, sans-serif;
  background:
    linear-gradient(90deg, rgba(23, 33, 43, 0.045) 1px, transparent 1px),
    linear-gradient(180deg, rgba(23, 33, 43, 0.045) 1px, transparent 1px),
    linear-gradient(180deg, #f8fbfb 0%, #eef6f4 44%, #fff6df 100%);
  background-size: 44px 44px, 44px 44px, auto;
}

.page {
  overflow: hidden;
}

.hero,
.principle-section,
.progress-section,
.persona-section,
.filter-section,
.activation-section {
  padding: 76px 24px;
}

.hero {
  min-height: 88vh;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(430px, 0.92fr);
  align-items: center;
  gap: 46px;
  padding-top: 58px;
  border-bottom: 1px solid var(--line);
  background:
    linear-gradient(135deg, rgba(8, 127, 111, 0.12), transparent 36%),
    linear-gradient(180deg, #ffffff 0%, #eef7f5 100%);
  overflow: hidden;
}

.hero__copy,
.section-heading,
.principle-grid,
.progress-grid,
.persona-map,
.filter-layout,
.activation-flow {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.hero__copy {
  justify-self: end;
  margin-right: 0;
  max-width: 700px;
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--green);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  overflow-wrap: anywhere;
}

h1 {
  margin: 0;
  max-width: 760px;
  color: var(--ink);
  font-size: clamp(43px, 5.8vw, 78px);
  line-height: 1.06;
  letter-spacing: 0;
}

h2 {
  margin: 0;
  font-size: clamp(30px, 4.4vw, 54px);
  line-height: 1.12;
  letter-spacing: 0;
}

h3 {
  margin: 0;
  font-size: 21px;
  line-height: 1.35;
  letter-spacing: 0;
}

p {
  margin: 0;
  color: var(--muted);
  line-height: 1.78;
}

.lead {
  margin-top: 26px;
  max-width: 660px;
  color: #334155;
  font-size: 19px;
}

.hero__meta {
  margin-top: 34px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
}

.hero__meta div {
  min-height: 118px;
  padding: 18px;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.86);
  box-shadow: 0 14px 30px rgba(24, 38, 52, 0.08);
}

.hero__meta b,
.hero__meta span {
  display: block;
}

.hero__meta b {
  font-size: clamp(29px, 4vw, 42px);
  line-height: 1;
}

.hero__meta span {
  margin-top: 12px;
  color: var(--muted);
  font-size: 14px;
  font-weight: 800;
}

.hero__visual {
  position: relative;
  min-height: 560px;
  border-left: 1px solid rgba(23, 33, 43, 0.1);
  overflow: hidden;
}

.hero__visual::before,
.hero__visual::after {
  content: "";
  position: absolute;
  border: 3px solid rgba(8, 127, 111, 0.22);
  border-left-color: transparent;
  border-bottom-color: rgba(36, 87, 166, 0.22);
  border-radius: 50%;
}

.hero__visual::before {
  inset: 8% 3% 12% 3%;
  transform: rotate(-10deg);
}

.hero__visual::after {
  inset: 20% -5% 4% 18%;
  transform: rotate(18deg);
}

.guide-card {
  position: absolute;
  left: 10%;
  top: 20%;
  z-index: 3;
  width: min(460px, 82%);
  padding: 30px;
  border: 1px solid rgba(23, 33, 43, 0.14);
  background: #fff;
  box-shadow: var(--shadow);
}

.guide-card span {
  display: inline-grid;
  min-width: 98px;
  height: 48px;
  place-items: center;
  color: #fff;
  background: var(--green);
  font-weight: 900;
}

.guide-card strong {
  display: block;
  margin-top: 18px;
  font-size: clamp(31px, 3.8vw, 46px);
  line-height: 1.1;
}

.guide-card small {
  display: block;
  margin-top: 14px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.65;
}

.pin {
  position: absolute;
  z-index: 4;
  padding: 12px 14px;
  border: 3px solid #fff;
  color: #fff;
  background: var(--charcoal);
  box-shadow: 0 12px 26px rgba(24, 38, 52, 0.22);
  font-weight: 900;
}

.pin--otaru { right: 12%; top: 13%; background: var(--blue); }
.pin--sapporo { right: 4%; top: 47%; background: var(--green); }
.pin--airport { left: 12%; bottom: 9%; background: var(--gold); }
.pin--action { left: 51%; bottom: 20%; background: var(--rose); }

.section-heading {
  margin-bottom: 30px;
}

.section-heading--dark .eyebrow,
.section-heading--dark h2 {
  color: #fff;
}

.principle-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.principle-card,
.progress-card,
.persona-hub,
.persona-grid article,
.filter-card,
.activation-flow article {
  border: 1px solid var(--line);
  background: var(--white);
  box-shadow: 0 16px 36px rgba(24, 38, 52, 0.09);
}

.principle-card {
  min-height: 288px;
  padding: 24px;
  display: grid;
  align-content: start;
  gap: 18px;
}

.principle-card--green { border-top: 8px solid var(--green); background: linear-gradient(180deg, var(--green-soft), #fff 58%); }
.principle-card--blue { border-top: 8px solid var(--blue); background: linear-gradient(180deg, var(--blue-soft), #fff 58%); }
.principle-card--gold { border-top: 8px solid var(--gold); background: linear-gradient(180deg, var(--gold-soft), #fff 58%); }

.principle-card span,
.activation-flow span {
  width: 48px;
  height: 48px;
  display: grid;
  place-items: center;
  color: #fff;
  background: var(--ink);
  font-weight: 900;
}

.progress-section,
.filter-section {
  background:
    linear-gradient(90deg, rgba(255, 255, 255, 0.06) 1px, transparent 1px),
    linear-gradient(180deg, rgba(255, 255, 255, 0.06) 1px, transparent 1px),
    linear-gradient(135deg, #17212b 0%, #223848 50%, #0b6d65 100%);
  background-size: 44px 44px, 44px 44px, auto;
}

.progress-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.progress-card {
  min-height: 430px;
  padding: 24px;
}

.progress-card header {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  margin-bottom: 22px;
}

.progress-card header span {
  flex: 0 0 auto;
  min-width: 72px;
  height: 48px;
  display: grid;
  place-items: center;
  color: #fff;
  background: var(--green);
  font-weight: 900;
}

.progress-card:nth-child(2) header span { background: var(--blue); }
.progress-card:nth-child(3) header span { background: var(--gold); }

.progress-card header p,
.status-row p,
.persona-grid p,
.filter-card p,
.activation-flow p {
  margin-top: 8px;
}

.status-row {
  margin-top: 14px;
  padding: 16px;
  border: 1px solid var(--line);
  background: #f8fafc;
}

.status-row b {
  display: inline-block;
  color: var(--green);
  font-size: 14px;
}

.status-row.is-next {
  background: var(--green-soft);
}

.persona-section {
  background: rgba(255, 255, 255, 0.52);
}

.persona-map {
  display: grid;
  gap: 18px;
}

.persona-hub {
  position: relative;
  width: min(620px, 100%);
  margin-inline: auto;
  padding: 28px;
  border: 2px solid var(--green);
  background: linear-gradient(135deg, #fff, var(--green-soft));
  text-align: center;
}

.persona-hub::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: -46px;
  width: 2px;
  height: 46px;
  background: var(--green);
}

.persona-hub p {
  color: var(--green);
  font-weight: 900;
}

.persona-hub h3 {
  margin-top: 8px;
  font-size: clamp(29px, 4vw, 44px);
}

.persona-hub span {
  display: block;
  margin-top: 12px;
  color: #334155;
  line-height: 1.7;
}

.persona-grid {
  margin-top: 46px;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
}

.persona-grid article {
  min-height: 250px;
  padding: 22px;
}

.persona-grid span {
  display: inline-grid;
  min-width: 78px;
  height: 42px;
  place-items: center;
  margin-bottom: 18px;
  color: #fff;
  background: var(--green);
  font-weight: 900;
}

.persona-grid article:nth-child(2) span { background: var(--blue); }
.persona-grid article:nth-child(3) span { background: var(--rose); }
.persona-grid article:nth-child(4) span { background: var(--gold); }

.filter-layout {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.filter-card {
  min-height: 300px;
  padding: 24px;
}

.chip-list {
  margin-top: 18px;
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
}

.chip-list span {
  padding: 8px 11px;
  border: 1px solid var(--line);
  background: #f8fafc;
  color: #334155;
  font-size: 14px;
  font-weight: 800;
}

.activation-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
}

.activation-flow article {
  min-height: 270px;
  padding: 24px;
}

.activation-flow span {
  margin-bottom: 20px;
  background: var(--green);
}

.activation-flow article:nth-child(2) span { background: var(--blue); }
.activation-flow article:nth-child(3) span { background: var(--rose); }
.activation-flow article:nth-child(4) span { background: var(--gold); }

@media (max-width: 1060px) {
  .hero {
    grid-template-columns: 1fr;
  }

  .hero__copy {
    justify-self: stretch;
    max-width: none;
  }

  .hero__visual {
    width: min(760px, 100%);
    margin-inline: auto;
    border-left: 0;
  }

  .principle-grid,
  .progress-grid,
  .filter-layout {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .persona-grid,
  .activation-flow {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 680px) {
  .hero,
  .principle-section,
  .progress-section,
  .persona-section,
  .filter-section,
  .activation-section {
    padding: 54px 18px;
  }

  .hero {
    min-height: auto;
  }

  h1 {
    font-size: clamp(38px, 12vw, 60px);
  }

  .lead {
    font-size: 17px;
  }

  .hero__meta,
  .principle-grid,
  .progress-grid,
  .persona-grid,
  .filter-layout,
  .activation-flow {
    grid-template-columns: 1fr;
  }

  .hero__visual {
    min-height: 470px;
  }

  .guide-card {
    left: 0;
    top: 22%;
    width: 88%;
  }

  .pin--otaru { right: 7%; top: 5%; }
  .pin--sapporo { right: 0; top: 51%; }
  .pin--airport { left: 4%; bottom: 5%; }
  .pin--action { left: 45%; bottom: 18%; }

  .persona-hub::after {
    display: none;
  }

  .persona-grid {
    margin-top: 18px;
  }
}